28 LinkedIn truths.
Each one backed by data.

Your LinkedIn feed isn't broken. It's working exactly as designed — just not for you.

One genuine comment beats a hundred likes. Every time.

The first 60 minutes after you post decide everything. After that, the algorithm has mostly moved on.

LinkedIn doesn't show your post to all your followers. It shows it to a sample. How that sample responds decides if anyone else sees it.

Posting every day with average content is worse than posting three times a week with something worth reading.

Put your link in the first comment, not the post. LinkedIn actively suppresses posts with external links.

Carousels get 11 times more interactions than single images on LinkedIn. Most people still post single images.

Your first line is your entire post. Most people never click 'see more'.

Posting on LinkedIn is how you keep connections warm without sending a single direct message.

Consistent posting grows your follower count up to six times faster than sporadic posting.

A post that gets saved is worth more than a post that gets liked. Saves tell the algorithm your content was actually useful.

Only 1% of LinkedIn users post content every week. Those 1% generate 9 billion impressions.

Don't post more than once a day. LinkedIn penalises it. Give each post room to breathe.

A profile without a photo gets 21 times fewer views. It's the single easiest fix on LinkedIn.

Your LinkedIn headline is an SEO title. It's indexed at 5x the weight of most other profile fields. Most people treat it like a job title.

A complete LinkedIn profile appears in 40 times more searches than an incomplete one.

Instagram is for who you are. LinkedIn is for what you can do. Most people's profiles mix them up.

Profiles with 5 or more relevant skills listed get 17 times more profile views.

Headlines using role, specialisation, impact, and credentials get 2.4x more recruiter replies than keyword-only headlines.

Replying to your own post's comments boosts total engagement by 30%. Most people post and disappear.

A thoughtful comment on someone else's post puts you in front of their entire audience for free. It's the most underused growth tool on LinkedIn.

Posting weekly leads to a 2x lift in engagement compared to posting sporadically.

Commenting with fewer than 10 words barely registers. The algorithm weights longer, substantive comments significantly higher.

LinkedIn rewards credibility, not frequency. Three expert posts a week beat seven mediocre ones.

Your profile is a search engine listing. Most people optimise their CV and ignore their LinkedIn. Those are not the same document.

75% of B2B decision-makers say thought leadership content on LinkedIn directly led them to consider a new vendor.

7 people are hired through LinkedIn every minute.

LinkedIn is not a social network. It's a professional search engine where your activity is your ranking signal.